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Planting a Tree for Every Product Sold

Posted on January 21 2022

We've always aimed to build a business that gives back to nature. In the beginning we were planting trees per order but now for every KiRiVOO product sold, making all our products climate positive.🌳🌳

It's because we expect the highest quality of our creation to be produced in the most environmentally conscious and ethical way, and care about having a positive impact so much that we wish to support the movement towards a climate-neutral economy

Why is planting trees important?
Trees remove carbon dioxide from the atmosphere through photosynthesis and store the carbon in their leaves, branches, stems, bark and roots. Tree planting can increase carbon capture, restore damaged and polluted land/air/water, revitalise species and provide social and economic benefits to local communities. 

*230 Trees Planted (updated 22nd of March 2022)
By today we've planted 230 trees and approximately offsetted 3.6 tons of CO2, which means 9 months of climate positive impact, according to the TreeApp. That we've done with almost no investments in advertising. 

How much carbon does a tree absorb? 
Measuring trees per tonne CO2 is highly variable. It´s estimated that one tree can absorb approximately 20KG CO2 per year or 2-6 tonnes during his lifetime but carbon sequestration is generally measured per hectare basis. Therefore, how much a tree can absorb is variable, depending on the location, terrain, tree type, species, rainfall etc. The correct estimate varies from 9 to 17 trees per tonne - that is calculated by the experts in tropical forestry who have used academic research and on-field data to calculate these statistics for us. 

Where are our trees being planted?
So far, the trees have been planted in America (Haiti, Peru, Brazil), Asia (Nepal, Indonesia) and Africa (Guinea, Ethiopia, Kenya, Burundi, Tanzania, Mosambique, Madagascar). 

How big is humans carbon footprint? 
The EU's total carbon footprint was equal to 6.7 tonnes of CO2 per person in 2019. Globally, the average is closer to 4 tonnes. Estonians carbon footprint was closer to 12 tonnes of CO2 per person in 2019. To have the best chance of avoiding a 2℃ rise in global temperatures, the average global carbon footprint per year needs to drop under 2 tons by 2050. 

How much carbon emissions creates one way flight? It's about 54 miles (87 km) distance from Tallinn to Helsinki. The estimated carbon footprint for this flight is 61 lbs (27.7kg) of CO2. That's equivalent to planting 1 urban tree. 

How we're planting these trees?
An area of the size of the UK (approx. 260k km2) was cut down in 2019 - this represents 69 football fields per minute being cut down. 8,000 species are every year at risk of becoming extinct. We are partnering with the Treeapp to plant trees regularly - that's helping us to achieve our firm's corporate social responsibility goals and save the environment. For now, the Treeapp planting in 12 countries across 14 different projects. It is paramount for them to have both an environmental and social impact. The company works with the local communities to make sure that all trees are planted in due course and taken care of during their full lifecycle.