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About us

KiRiVOO is a sustainable apparel and jewellery brand focusing on creating timeless quality products with a unique twist. Chic and luxurious designs for a thoughtful, classy and strong woman.

We're on a mission to build one stop destination for all sorts of sustainable quality goods and to make ecologically made products more accessible. We do this because we care about the wellbeing of people and the Earth and want to promote the movement towards a better economy. That's why sustainability has been at the heart of everything we do since the beginning of our journey in 2015.

Our Managing Founder & Creative Director Ines Karu-Salo (on the image) has always been driven by the will to make the world a better, safer and happier place. She has said: "Fast fashion is one of the most polluting industries and that needs to change. It's my mission to take steps that help to preserve the health of our planet and give people an easy way to live beautifully and sustainably - wear apparel that has low environmental footprint, is responsibly well-made, chic and timeless."

'Building a one stop destination for all sustainable fashion lovers who value timeless design and quality'

We're dedicated to advancing the United Nations SDG's and supporting the global movement towards an ethical, eco-friendly, transparent and circular fashion industry. KiRiVOO is also taking steps to make own creation shareable in order to increase the lifespan of clothes and keep materials in use for as long as possible. Read further from our Sustainability Roadmap page.


It is incredibly important for us to reduce the adverse social and environmental impacts of our products and make sure these are designed and manufactured under safe and fair conditions throughout the supply chain. 

Our garments are lovingly handmade by professional seamstresses, and made of GOTS certified organic textiles (organic cottonorganic silk, organic cotton blend fabrics) or OECO-TEX certified bamboo viscose that are carefully sourced from UK, Germany, France, Germany, Estonia, Italy and Netherlands.

Our fine jewellery is made of 100% recycled precious metals and ethically manufactured using an innovative 3D printing technology. Both, helping to save resources.

We produce everything on demand in Estonia and don't run end of season sale campaigns in order to reduce waste. 


The name and pattern of KiRiVOO have an ethnic roots. These are derived from the Estonian word kirivöö which means a pattern belt (the waist belt of the national costume). While a belt makes clothing fit better, the same can be said about KiRiVOO brand - our goal is to help you feel well and look your best.

There are more than 200 different antique belts in Estonia and each one of them has a very special/unique pattern. The graphic designer Tarmo Tael gathered many images of those belts (Põlva and other county patterns) and cut out small fragments that could fit in / blend with the modern world and chic fashion. KV pattern has also inspired some of the KV apparel designs - for example, the double collar of KV Liisa shirt, decorative embroideries and jewellery collection

The shape of the KV pattern logo also symbolises the white-taled eagle (Haliaeetus albicilla), who is the largest protected bird in Estonia.

KV logo and pattern embody a delicate mixture of clean, contemporary and ethnic design, and the same can be said about our apparel that's all about unique simplicity.

Recognition & Awards

Good Brand Award

In recognition of advancing social and environmental sustainability. Sublime Magazine awarded us with the GOOD BRAND AWARD badge in 2020 and 2022.

Best Sustainable Brand

European Enterprise Awards 2020. EU Business News awarded KiRiVOO: BEST SUSTAINABLE CLOTHING BRAND - ESTONIA

Best Sustainable Brand

Fashion & Lifestyle Awards 2019. LUXLife magazine awarded KiRiVOO: BEST SUSTAINABLE FASHION BRAND - NORTHERN EUROPE

Read More

Go on and read more about our commitments and meet our team. Check out the list of stocklist & friends. Click here to know more about our history and press coverage. As well as, click here to read testimonials or go at Trustpilot to read what customers have written about KiRiVOO.