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A Recognized Sustainable Apparel Brand

KiRiVOO Plants a Tree for Every Order

Posted on November 27 2020

We've always wanted to build a business that gives back to nature. So today we're exited to announce that from now on we'll plant a tree for every order, and the first 101 TREES* are being planted just now 🌳

Why we're doing that?
We expect the highest quality of our creation to be produced in the most environmentally conscious and ethical way, and care about having a positive impact so much that we wish to support the movement towards a climate-neutral economy

Why is planting trees important?
Trees remove carbon dioxide from the atmosphere through photosynthesis and store the carbon in their leaves, branches, stems, bark and roots. Tree planting can increase carbon capture, restore damaged and polluted land/air/water, revitalise species and provide social and economic benefits to local communities. 

How we're planting trees?
An area of the size of the UK (approx. 260k km2) was cut down in 2019 - this represents 69 football fields per minute being cut down. 8,000 species are every year at risk of becoming extinct. We are partnering with the Treeapp to plant trees regularly - that's helping us to achieve our firm's corporate social responsibility goals and save the environment. For now, the Treeapp planting in 12 countries across 14 different projects. It is paramount for them to have both an environmental and social impact. The company works with the local communities to make sure that all trees are planted in due course and taken care of during their full lifecycle.

How big is humans carbon footprint? 
The EU's total carbon footprint was equal to 7.0 tonnes of CO2 per person in 2018 (link). Globally, the average is less than 5 tonnes. To have the best chance of avoiding a 2℃ rise in global temperatures, the average global carbon footprint per year needs to drop under 2 tons by 2050.

*101 Trees Planted
101 trees are currently being planted between Tanzania and Madagascar (mix of 20-25 tree species; agroforestry, mangroves and afromontane species). In Tanzania, the focus will be to plant around the School of Vuga - Kiluwai. In Madagascar, the focus of the project is recreating local fisheries in the North-West of the island. The approximate amount of carbon capture will range from 6-11Tons.

How much carbon does a tree absorb? 
Measuring trees per tonne CO2 is highly variable. It´s estimated that one tree can absorb approximately 20KG CO2 per year or 2-6 tonnes during his lifetime but carbon sequestration is generally measured per hectare basis. Therefore, how much a tree can absorb is variable, depending on the location, terrain, tree type, species, rainfall etc. The correct estimate varies from 9 to 17 trees per tonne - that is calculated by the experts in tropical forestry who have used academic research and on-field data to calculate these statistics for us. 

How much carbon emissions creates one way flight? It's about 54 miles (87 km) distance from Tallinn to Helsinki. The estimated carbon footprint for this flight is 61 lbs (27.7kg) of CO2. That's equivalent to planting 1 urban tree. 

UPDATED DATA, 20.01.2021: